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第一百四十七章 娇狂的可口可乐(1 / 2)

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泰康,当年为了共建苏维埃世界的梦想来到华夏,一口气从小学上到了高中,然后进了一家工厂,最后莫名其妙的进了可口可乐大陆分公司当主管。

泰康拿着一份报纸,去找宋明,说道:“老宋,我觉得你应该看看这个,很可能成为我们的潜在威胁。”

这一口北市口音,比好多本地人还地道,好多人都不敢相信泰康。

而宋明则是一个地地道道的华夏人,出生知识分子家庭,从小接受良好教育,毕业于M国的纽约大学,一番曲折后成为了可口可乐,中国市场的行政总裁。

他看了一眼报纸,问道:“怎么了?”

这份报纸是几天前的了,是雪清公司发表的一份檄文,意思大概就是大投入、死执着地做一份国产可乐。

泰康说道:“老宋,我觉得这个非常可乐,很可能会成为我们的潜在竞争对手,我觉得应该给予足够的重视。”

宋明虽说是华裔血统,可是说的比较流利的只是粤语和英语,泰康这一口净调,听起来就费劲。

“你太小心了,我们的竞争对手永远只有百事可乐。”

泰康一屁股坐在椅子上,懒洋洋地说道:“宋,我不这么认为,我在华夏待了20多年了,甚至华夏爱国精神的狂热,他们很喜欢国产货,衣服、鞋子、包包、轻化工食品、家电、日化等.......几乎各个领域都在高喊爱国口号,而这些产品卖的很不错。”

泰康担心的,就是那种死不认输的狂热精神,这种精神也不知道从什么时候开始的,虽然平凡,但很可怕。

让他感到触目惊心的案例,便是联想和Ib,本来以为ib会以摧拉枯朽的速度,彻底击溃联想,结果双方却陷入了焦灼之中,联想宁愿大幅度降价也要和iB干到底。

宋明淡淡的说道:“泰,虽然你的华夏语要比我说的好,可是我才是地道的华夏人,你并没有我了解华夏,口号和实际完全是两码事。”

“口号拥护国货,实际却不一定会买,况且天府可乐已经消失在市场中,一个只有几家灌装厂的非常可乐不足为惧,我们现在的当务之急就是尽快完成3a战略。”

可口可乐在全球的战略向来执行3P,即“无处不在、物有所值、首先品牌”,但是他们在了解华夏市场后决定升级为三a战略,就是让顾客“买得到、买得起、愿意买”,简单点就是“疯狂铺货、稳定价格、广告促销”。

宋明不愧是高级商学院毕业的,总是能够抓住顾客的心理,他深知国内崇洋媚外现象的普遍,硬生生把一个造价低廉的可乐哄抬为礼品,在民间还流传着一个段子:“丈母娘生气了怎么办,快去买两瓶可口可乐。”

宋明接着说道:“我们一开始进入华夏市场时,是被全民抵制的,可现在不一样占据了大部分市场,除了狗皮膏药的百事可乐,没有任何一家可乐公司能够和我们竞争。”

一开始进入国内市场时,可口可乐直接被限制“不能打广告”、”只能卖给外国人,”等,可是宋明却战略公关,一年时间就把可口可乐卖的极为红火。

然后又是一年漫长的公关,可口可乐被允许在北市意外的地区售卖,可是很多地方只直接以“咖啡yin超标”为由,强制退市,因为他们担心可口可乐,会让本地区饮料产品陷入危机。

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