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第239章 口碑营销(1 / 2)

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";老板,#穿越青云镇#的话题热度还在上升,已经连续霸榜两天了。";孙浩然拿着最新的数据分析报告走进办公室,";各大平台的用户创作量惊人,光是昨天一天,就有超过十万条相关内容发布。";

杜松紧跟着补充:";不过我发现一个现象,这些内容大多停留在';打卡拍照';和';惊叹感慨';层面。虽然传播效果不错,但深度和持续性还有提升空间。";

刘楚放下手中的文件,走到窗前。远处的青瑶山庄大门在晨雾中若隐若现,游客们已经开始排队入园。";你说得对,";他沉思片刻,";现在的热度更多是一种';景区奇观';效应,我们需要让游客们有更深度的参与感。";

";您的意思是......";孙浩然若有所思。

";光是惊叹还不够,";刘楚转身说道,";要让他们玩起来,写出来,拍出来!让每个游客都成为仙境故事的主角,而不仅仅是观众。";

杜松眼前一亮:";就像让他们编写自己的';修仙日记';?";

";没错!";刘楚走到白板前,快速写下几个关键词:

- 修仙体验官招募

- 青云小镇故事征集

- 灵石收藏家计划

- 云中摄影大赛

";我们要主动引导用户创作,";他解释道,";不能只等着他们自发讨论。比如可以设立';修仙体验官';项目,邀请有影响力的创作者来青云小镇住一周,记录他们的';修行日常';。";

";这个主意太棒了!";孙浩然立即接话,";我们可以针对不同领域:

- 作家的';闲云居创作日记';

- 摄影师的';青云镜像志';

- 美食博主的';凡仙集探店记';

每个人都能从自己的专业角度,讲述一个不一样的青云故事。";

";而且要让普通游客也能参与进来,";杜松补充道,";比如举办';我的修仙日记';征文活动,优秀作品可以在青云小镇的问道阁展出。再配合灵石收藏计划,形成完整的互动体系。";

刘楚满意地点头:";没错,要让每个来到这里的人,都能找到属于自己的仙侠故事。他们不仅是游客,更是青云小镇故事的创作者和传播者。这才是最有价值的口碑营销。";

";既然方向确定了,那就立刻行动。";刘楚打开系统面板,快速构思活动细节,";我们推出';青云仙缘,待君来取';系列活动,分为三大主题。";

【叮!系统已记录活动策划需求】

刘楚转向孙浩然和杜松:";第一个活动,';我的青云修仙日记';征文大赛。让游客用文字记录他们在这里的所见所感,不限形式,可以是游记、日记、短篇小说,重点是要有真情实感。";

";奖励方面,";他继续说,";特别定制';三品灵石珍藏版';,每个品级都带有特殊纹路,限量发行。配套青瑶山庄年度VIP卡,让获奖者能常来常往,持续创作。";

【叮!已确认珍藏版灵石设计方案:

- 上品灵石:紫金纹云龙图案

- 中品灵石:青玉纹凤凰图案

- 下品灵石:银丝纹祥云图案

每套独立编号,附带收藏证书】

";第二个活动,';光影仙踪';摄影大赛。";刘楚调出园区地图,";从青云门到玉海天宫,每个角落都值得用镜头记录。不仅要拍大场景,那些精妙的细节也很重要。";

杜松立即补充:";比如清晨的云海、夕阳下的御剑长廊、星夜中的云舟,还有玉简路标、店铺匾额这些文化符号。";

";奖金要给足,";刘楚说,";一等奖5万,二等奖2万,三等奖1万。再加上特制的';青云琉璃杯';和限定版灵石。要让专业摄影师也心动。";

【叮!已确认琉璃奖杯设计:

造型:青云门剪影

材质:特制琉璃,内嵌';云纹';

底座:可替换式发光底座】

";第三个活动,';我的仙侠之旅Vlog挑战';。";刘楚说,";现在短视频最受欢迎,要让创作者们用镜头讲好青云故事。";

这章没有结束,请点击下一页继续阅读!孙浩然兴奋地说:";我们可以提供拍摄建议和素材,比如最佳机位、绝美时段、特效建议等。让参赛者能拍出更专业的作品。";

";奖品就定为最新款旗舰手机,";刘楚决定,";再加上3万元现金和一些独特体验权益。比如......";

【叮!系统建议特权清单:

- 优先体验新项目

- 与特定NPC互动机会

- 限定场景拍摄权限

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