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第16章 专业的人做专业的事(1 / 2)

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夜已深了,刘楚正准备休息,新媒体团队的负责人敲响了办公室的门。

"园长,我们剪了几个样片,您看看。"

"这么快?"刘楚惊讶地说,"快进来!"

负责人打开笔记本电脑,放出第一个视频。

画面从青瑶山庄的牌匾开始,镜头缓缓上移,古色古香的城楼在夕阳下熠熠生辉。配乐是悠扬的古筝曲,字幕优雅地浮现:

"在这里,时光慢了下来..."

镜头切换到园区内部,锦鲤路灯在暮色中次第亮起,光影斑驳,如同游鱼在脚下流动。

"这个转场做得不错,"刘楚赞叹道。

画面继续推进,丹顶鹤园的晨雾缭绕,烟波浩渺,仿佛一幅水墨画徐徐展开。远处的假山若隐若现,几只白鹤在雾中翩翩起舞。

"这个效果..."

"是用AI合成的,"负责人解释,"等丹顶鹤来了,我们再换成实拍画面。"

接着是养生馆的镜头,古朴的药柜、精致的茶具、典雅的家具,每个细节都被完美捕捉。

一缕阳光透过雕花窗棂洒在茶桌上,氤氲的茶雾袅袅上升。

最后的画面定格在夜幕下的主题客房,灯火如豆,竹影婆娑。字幕再次浮现:

"在这里,遇见不一样的自己

青瑶山庄,邀您共赴一场穿越时空的奇遇"

"太棒了!"刘楚激动地说,"这质量完全是商业大片水准啊!"

"这只是第一支,"负责人笑着说,"我们还准备了几个不同风格的。"

第二个视频更偏向年轻人口味,剪辑节奏明快,突出了园区的各种打卡点。第三个则主打亲子游,重点展示了互动体验区域。

"我们的策略是全方位覆盖不同人群,"负责人说,"短视频平台发快节奏版本,微博发场景版本,公众号发文化版本..."

"对了,"刘楚突然想到,"咱们的口号定了吗?"

"有几个提案:

- '穿越千年,遇见自己'

- '这里,才是诗和远方'

- '在青瑶,慢度光阴'"

"第一个不错,"刘楚说,"突出了文化特色,又有点禅意。"

"系统,"刘楚在心里说,"这团队也太专业了吧?"

"5万点/月呢,"系统说,"当然要给你最好的。"

"比养..."刘楚话说一半,赶紧刹车。

"哈哈,"系统笑道,"这次是你自己差点说出来的。"

"咳咳,"刘楚转移话题,"这些视频什么时候可以发出去?"

"明天就可以开始投放,"负责人说,"我们已经规划好了发布节奏。"

"好!"刘楚点点头,"那就开始预热吧!"

"园长,我们再看看官网吧,"负责人说,"需要做一些调整。"

刘楚点开

"首页的这张图不够有冲击力,"负责人说,"建议换成咱们刚拍的夜景航拍图,更能体现园区的整体氛围。"

"banner区域建议做成轮播:

- 第一张放夜景全景

- 第二张放丹顶鹤园晨雾

- 第三张放古建筑群

- 第四张放主题客房"

刘楚点点头:"确实更吸引人。"

"再看文案,"负责人滚动页面,"现在的介绍太平铺直述了,建议改成故事化表达。比如:

'在这里,

时光仿佛倒流千年

白鹤翩跹,茶香袅袅

每一步都是诗意栖居

每一刻都是文化寻迹

在青瑶山庄

邀您共赴一场穿越时空的奇遇'"

"这文案不错!"刘楚眼前一亮。

"门票预订页面也要改版,"负责人继续说,"加入更多优惠信息:

- 开业特惠:前100名预订者送限量文创

- 家庭套票:全家福拍照服务

- 亲子套票:含互动体验活动

- 团体票:20人以上额外优惠"

"对了,"负责人打开推广计划表:

"第一周:官网预热,投放开业倒计时广告

第二周:短视频平台密集投放,制造话题度

第三周:邀请本地KOL探店,扩大影响力

开业当天:举办'穿越盛典'活动,邀请媒体报道"

"这么详细?"刘楚惊讶。

"必须的,"负责人笑道,"我们还准备了几个话题:

#在青瑶遇见千年#

#这可能是最美的动物园#

#来古风动物园谈恋爱#

重点吸引年轻人打卡。"

"园区内也设置了多个打卡点:

- 丹顶鹤园观景台

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