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第314章 夏宇的公众号(1 / 1)

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“要不我研究一下吧……”冠捷准备要坐下拿鼠标,被夏云雨推开了。

“我自己的事,自己来吧,你去睡吧。”

冠捷犹豫了一下,“你确定?”

夏云雨挥手,“去吧!晚安!”

冠捷叮嘱,“你也早点休息,现在很晚了。”

夏云雨埋头下去看手机,“嗯”了一声,态度冷漠,冠捷只得回了房间,设了个闹钟,自个儿睡了。

夏云雨头皮都要挠出皮屑来了,又刷了一遍后台,阅读量还是稳稳地保持两位数,她长叹一声,又把夏宇公司运营的几个公众号拿出来再看一遍。

夏宇的文化公司旗下有5个大的公众号,分别是两个美妆时尚类,一个男士生活时尚类,一个科技类的,还有一个小的美食类。

几个公号分别有独立的办公室,所有人一起办公,又因为是新型产品,没有像一般的传媒公司细分各个部门,只简单分成,产品设计部,广告部,编辑部几个大部门,大家每天都在集思广益和创意被枪毙的轮回里转圈,可不得不说,效率是超强。

每个公众号员工在5个人左右,部门分得粗糙,所以基本上每个人都是全能型人才,只是着重点有些差别,比如做编辑的写了一篇设计类的文,需要设计部的修图配图,广告部的写了五十条创意,需要和编辑设计都进行沟通达到最好的效果。年轻人对这种工作方式适应力强,大家都挺欢快的,认真得很,热爱加班,经常都是不到凌晨不下班。

一个公号每日发三条推广,第一条推广一般不做广告,是做免费的市场调查和产品介绍,但一般每个月也会接一条广告在头条推广,日常都是第二条为广告推广,第三条是互推链接。首条的广告费比二条的广告费高百分之三十到五十,差别还是很大的,二条一般分几个档次。一档的是国产护肤品和化妆品的,一般是10万块,二档的是快消类的,比如服装首饰品牌推荐,一般也是10万块左右,三档是知名品牌的特别活动,比如某猫某东搞活动,是20万,再上去就是高档,是国际性品牌先进高科技类,比如各种VR眼镜,最新款无人机,各种发烧级高科技,价格和二档持平,因为这类产品在国内还比较小众。

推广效果最好的是一档和二档,广告商都很满意,因为价格主要在50至200之间,目标受众是学生和新职场人,消费水平不高,但是量大,文章有新意,人气很高,按照接触人次,到达率和CPM(千人成本)等计算,推广效果比传统渠道要高上一倍。传统渠道是电视机,电台和报纸杂志等,从公众号诞生至今不过短短1年,已经成了夕阳产业,小公司没转型的基本倒闭得差不多了。

夏云雨开夏宇其中一个公众号后台,这是夏宇给她的“晴天的奇妙幻想”的管理权限,最新一篇文章显示的数据,阅读,点赞量,留言331条,跟目前国内的其他大公号比,也是佼佼者。

反观自己的号,二十多阅读量,两个赞,留言一个大鸭蛋,简直了。

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